公司根据不同定位建立了多个公众号，包括青客、青酷朋友、青客星球、极光词、潘多拉英语、希望加早教等，专注于英语学习。
六和咨询第312期公司327研究报告
全文6,190 字
预计阅读时间：12 分钟
青客专注于成人英语在线培训领域。旗下拥有青客名师课堂、极光词汇、潘多拉英语、Ace Correction、IVYKID等课程子品牌。青客依托“社区+在线教育”模式颠覆传统体验，创新轻量级学习模式，覆盖千万用户，力争成为国内最有趣、最实用的英语学习社区。
Light Courses深耕英语学习领域，深刻理解成人英语培训的核心需求。无论是孩子、小学、初中、大学、出国留学、考研，甚至毕业后找工作、出国旅游，对英语学习的需求始终存在，而且非常强烈。成人学习英语不再是一个需要考试成绩来证明英语水平的阶段。更多的是流利口语、阅读英文原著、观看原版美剧等非应试能力。这些已经成为评价成人英语水平的标准，也是用户的核心需求。
公司根据用户多样化的英语学习需求打造多元化的品牌矩阵。名师轻课程：名师教授日常成语、语法、旅游英语等；极光词汇：每天10分钟，随时随地背单词；潘多拉英语：互动英语口语、发音、听力学习；王牌纠错：小班一对一教学，纠正发音； IVYKID艾薇宝贝：宝贝在家上北美英语启蒙班；轻读：精选世界英语经典，外教朗读，细化日常练习。
庆客多元化品牌矩阵
公司不断扩大课程范围，涵盖个人成长、幼儿教育、中文书籍阅读等领域。名师授课：除英语课程外，针对年轻人的焦虑和不断自我提升的渴望，推出一系列自我提升课程，包括《时间管理课堂34讲》、《高情商沟通》实践班》、《21天自控力训练营》等；希望加入早教：基于美国早教体系，打造中国宝宝在线家庭早教平台；非常读书：专注阅读30本、每天10分钟、100天的中文畅销高分书籍。
希望尽快教授品牌
公司构建公众账号矩阵，利用免费内容不断扩大用户群。公众号光能：提供0元阅读课程，阅读世界名著、经典诗歌、名篇散文、美国经典散文等，拥有180万用户；公众号轻课程合作伙伴：学英语、讲美国、导师海外名师，365天课程，每天10分钟，0元免费；公众号女神时间：每周200本纸质书，关注即送。
轻课程公众号矩阵
公司不断引进英语名师、畅销书作者，充分发挥教师影响力，打造优质、受欢迎的课程。公司持续引进原新东方首席口语老师、语法老师、新概念英语女神、喜马拉雅山人气英语主播等优质教学资源；带来流量，帮助打造热门课程。
公司的探索激发用户学习兴趣，微信社区运营营造仪式感。公司通过建立学生微信群加强与用户的联系，增强用户的归属感。轻班训练营安排了开闭幕式，合作伙伴及轻班校长分别致辞。每个班（微信群）设高级班长、初级班长、组长。学生属于不同的群体。仪式感增强了同学之间的凝聚力，有效改善了学习氛围。
青客和百词斩都专注于英语培训领域，在各个细分领域展开角逐。根据微信指数，对比轻客、百词斩、极光词（轻客主打产品）、薄荷阅读（百词斩主打产品）2019年6月4日的数据，对应指数分别为11万和1.6万。万级、十二万级、九万级、百次战争系列略高于光程系列。据七麦数据（原ASO100）显示，截至2019年6月5日，APP端有百词斩、极光词、潘多拉英语（轻客没有APP，所以使用其他领先APP代替）、薄荷阅读、iOS等。免费排行榜下载榜教育类分别排名第15位（总下载榜第413位）、第35位（总下载榜第786位）、第253位和第325位。
微信指数对比
朋友圈裂变营销受阻，微信生态英语在线培训面临挑战。 2019年5月13日，微信安全中心发布《关于处理分享朋友圈打卡奖励的公告》，禁止微信用户诱骗微信用户分享影响打卡的链接（二维码图片等）。用户体验。公告发布后，青客、薄荷阅读等取消了分享朋友圈签到机制。用户无需分享朋友圈，通过签到即可获得相应奖励。如何激励用户持续打卡（分享朋友圈）将成为核心焦点。
清客薄荷阅读取消朋友圈强制签到
公司与新东方名师、畅销书作者合作，打造优质课程矩阵
公司依托微信生态系统作为主要入口，以优质内容吸引用户。公司与“大牌”合作，利用其专业能力和流量效应，打造优质热门课程来吸引消费者。名师课程折扣价99元至298元不等。尝试一下或订购。公司根据不同定位建立了多个公众号，包括青客、青客朋友、青客星球、极光、潘多拉英语、希望早教等，专注于英语学习。
公司与新东方名师、畅销书作家合作，打造优质爆品，打造品牌美誉度。英语合作老师包括原新东方教学总监、原新东方北美部总监麦老师等多位。
ment (Hong Kong Stocks to IPO): Mainly focus on "National Live Broadcasting", deploy "Live Broadcasting +", and create an ecological matrix of live broadcast content iQIYI (NASDAQ: IQ): China's online video industry leader, "content + technology" two-wheel drive, creating a Chinese version of Netflix Disney (NYSE:DIS): Apple buying Disney for more than $200 billion?In-depth analysis of Disney's super entertainment empire China Literature Group (Hong Kong stocks to IPO): Create a Chinese version of Marvel, backed by Tencent, gather starting points, red sleeves, Xiaoxiang, and creation, and produce more vital and extensible super IP [New Species] Kuaikan Comic: Focus on PGC content development and high-quality comic aggregation, accumulating over 100 million users, signing 500+ authors, cooperating with 60+ comic companies, IP film and television is ready to go Handy Technology (planned IPO company) - a leading digital reading platform in China, creating a pan-cultural entertainment ecosystem centered on digital reading Cicada Youth: Creating the "Great" series of IPs, digging deep into traditional oriental aesthetics, and creating a Chinese version of Discovery Fengwei Holdings: Nicholas Tse has created "Fengwei" IP in 4 years, exploring and building a new model of entertainment + new retail Constellation Magic Mountain (837639): Incubate "Legend of Shaolin Temple" and other "real kung fu" original IPs, build a county and city media alliance platform, and create a closed loop of film and television ecology Constellation Magic Mountain (837639): At the helm of the 6-time Feitian Award winner, he has been deeply involved in the film and television field for 30 years, and is committed to becoming a serialized + branded first-class film and television content provider Bona Films (planning for IPO): Focusing on the film industry for 14 years, with large-scale and omni-channel distribution capabilities, it has been ranked among the top three in private film distribution for three consecutive years Xinli Media (planned IPO): More than 20 blockbuster films have been released, working with well-known screenwriters and directors, and committed to building a high-quality film and television content creation platform Daye Chuangzhi (839242): The only cooperative agency in the marketing of "Run, Brother" filming location, innovative variety show operation model, owns 6 major IPs, and the TV program operation business has grown explosively Dadi Cinemas (837015): 727 theaters, 3,854 screens, the box office ranks second in the country Tangren Film and Television (835885): Targeting young high-quality dramas, holding well-known IPs such as "Qin Shi Mingyue", relying on artist brokers to build a star-making dream factory Mihayou (planned IPO): Original "Honkai" IP, creating the "Honkai" series of popular games, integrating research and operation, multi-product line layout, and building a two-dimensional cultural industry chain Boyi Chuangwei: Accumulated 16,000 original novels, holding top IPs such as "Four Famous Boys", and IP derivatives are ready to be released Dinosaur Park (planning for IPO)—Development and operation of the "China Dinosaur Park" theme park, an overall solution provider for cultural tourism driven by theme park + cultural and creative dual-core Duomi shares (planned to be listed on the New Third Board)—4,000+ artist fan clubs have settled in, music and fans are linked by dual platforms, and the pan-entertainment music industry is vertically operated Fuyu Culture (831472.OC)—a cultural and Internet + field operation and investment platform, to create an entertainment content industry complex with culture as the core Wenlv Technology (833775.OC), an excellent comprehensive service provider of high-tech theme parks in China, announced that it intends to backdoor ST Hongsheng at a price of 1.6 billion Tongshi Network (833377.OC)—Building an IP-centric mobile animation content platform with full copyright and full industrial chain operation Huaqiang Culture (834793.OC)—the pioneer of theme parks in the whole industry chain of VR+IP, actively building high-quality animation brands Huayi Chuangxing (833568.OC) - an emerging Internet entertainment service company, creating an "Internet + fans" ecosystem Please be sure to read the disclaimer and risk warning