商务英语始终面对的是工作方面商务谈判、介绍与招待、商讨价格等等,在考试中也会有实战题,看看小编为你准备的商务英语实战吧,希望能帮到你考出优异的成绩。
商务英语实战:商务谈判4人组
第一场:(D:DoraN:Nancy)
DoraSmith是一位美国的健身用品经销商,此次是Nancy作为公司的采购部主管,第一回与他交手。就在短短几分钟的交谈中,Nancy既感到这位大汉粗犷的外表,藏有狡兔的心思——他肯定是沙场老将,自己绝不可掉以轻心。双方第一回过招如下:
N:I'dliketogettheballrollingbytalkingaboutprices.
D:Shoot.I'dbehappytoansweranyquestionsyoumayhave.
N:Yourproductsareverygood.ButI'malittleworriedaboutthepricesyou'reasking.
D:Youthinkweaboutbeaskingformore?
N:That'snotexactlywhatIhadinmind.Iknowyourresearchcostsarehigh,butwhatI'dlikeisa25%discount.
D:Thatseemstobealittlehigh,Mr.Nancy.Idon'tknowhowwecanmakeaprofitwiththosenumbers.
N:Well,ifwepromisefuturebusiness-volumesales-thatwillslashyourcostsformakingtheWashing-machine,right?
D:Yes,butit'shardtoseehowyoucanplacesuchlargeorders.Howcouldyouturnoversomany?We'dneedaguaranteeoffuturebusiness,notjustapromise.
N:Wesaidwewanted1000piecesoverasix-monthperiod.Whatifweplaceordersfortwelvemonths,withaguarantee?
D:Ifyoucanguaranteethatonpaper,Ithinkwecandiscussthisfurther.
N:Nevermind!
第二场:(D:DoraSmithS:Simon)
Nancy回公司呈报DoraSmith的提案后,老板Simon很满意对方的采购计划;但在折扣方面他则希望能继续维持强硬的态度,于是决定亲自出马,探出对方的底线。就在这七上八下的价格翘翘板上,双方是否能找到彼此地平衡点呢?请看下面分解:
S:Hi,Mrs.DoraSmith,WelcometoChina!IamSimonZhou,salesmanager.Itisapleasuretoseeyouhere.Howdoyoudo?
D:Howdoyoudo,Mr.Simon!Longhearingofyou!
S:Apleasure,evenwithvolumesales,ourcoatsfortheWashing-machinewon'tgodownmuch.
D:Justwhatareyouproposing?
S:Wecouldtakeacutontheprice.But25%wouldslashourprofitmargin.Wesuggestacompromise-10%.
D:That'sabigchangefrom25!10arebeyondmynegotiatinglimit.Anyother
Ideas?
S:Idon'tthinkIcanchangeitrightnow.Whydon'twetalkagaintomorrow?
D:Sure.Imusttalktomyofficeanyway.Ihopewecanfindsomecommongroundonthis.
第二天
D:Mr.Tom,I'vebeeninstructedtorejectthenumbersyouproposed;butwecantrytocomeupwithsomethingelse.
S:Wehopeso,Mrs.Dora.Myinstructionsaretonegotiatehardonthisdeal-butI'lltryveryhardtoreachsomemiddleground.
D:Iunderstand.Weproposeastructureddeal.Forthefirstsixmonths,wegetadiscountof20%,andthenextsixmonthsweget15%.
S:Mrs.Dora,Ican'tbringthosenumbersbacktomyoffice--they'llturnitdownflat(打回票).
D:Thenyou'llhavetothinkofsomethingbetter,Mr.Tom.
第三场:(T:TomBrownS:SimonZhou)
DoraSmith上回提议前半年给他们二成折扣,后半年再降为一成半,经Mr.Tom推翻后,DoraSmith再三表示让步有限。最后双方的主管SimonZhou和TomBrown双双出席最后的谈判,最终谈判是否成功,请看:
S:Howdoyoudo,Mr.Brown!
T:Howdoyoudo,Mr.Simon!
S:Howabout15%thefirstsixmonths,andthesecondsixmonthsat12%,withaguaranteeof3000units?
T:That'salottosell,withverylowprofitmargins.
S:It'saboutthebestwecando,TomBrown.Weneedtohammersomethingouttoday.Ifwegobackempty-handed,wemaybecomingbacktoyousoontoaskforajob.
T:OK.17%thefirstsixmonths,14%forthesecond?
S:Good.Let'sironouttheremainingdetails.Whendoyouwanttotakedelivery?
T:We'dlikeyoutoexecutethefirstorderbythe31st.
S:Letmerunthroughthisagain:thefirstshipmentfor1500units,tobedeliveredin27days,bythe31st.
T:Right.Wecouldn'thandlemuchlargershipments.
S:Fine.ButI'dpreferthefirstshipmenttobe1000units,thenext2000.The31stisquitesoon-Ican'tguarantee1500.
T:Icanagreetothat.Well,ifthere'snothingelse,Ithinkwe'vesettledeverything.
S:TomBrown,thisdealpromisesbigreturnsforbothsides.Let'shopeit'sthebeginningofalongandprosperousrelationship.
T:OK,Let’scallittoday.
S:GoodCorporation.
商务英语实战:商讨价格
第一场:
DoraSmith是一位美国的健身用品经销商,此次是Nancy作为公司的采购部主管,第一回与他交手。就在短短几分钟的交谈中,Nancy既感到这位大汉粗犷的外表,藏有狡兔的心思——他肯定是沙场老将,自己绝不可掉以轻心。双方第一回过招如下:
N:I'dliketogettheballrollingbytalkingaboutprices.
D:Shoot.I'dbehappytoansweranyquestionsyoumayhave.
N:Yourproductsareverygood.ButI'malittleworriedaboutthepricesyou'reasking.
D:Youthinkweaboutbeaskingformore?
N:That'snotexactlywhatIhadinmind.Iknowyourresearchcostsarehigh,butwhatI'dlikeisa25%discount.
D:Thatseemstobealittlehigh,Mr.Nancy.Idon'tknowhowwecanmakeaprofitwiththosenumbers.
N:Well,ifwepromisefuturebusiness-volumesales-thatwillslashyourcostsformakingtheWashing-machine,right?
D:Yes,butit'shardtoseehowyoucanplacesuchlargeorders.Howcouldyouturnoversomany?We'dneedaguaranteeoffuturebusiness,notjustapromise.
N:Wesaidwewanted1000piecesoverasix-monthperiod.Whatifweplaceordersfortwelvemonths,withaguarantee?
D:Ifyoucanguaranteethatonpaper,Ithinkwecandiscussthisfurther.
N:Nevermind!
第二场:
DoraSmith上回提议前半年给他们二成折扣,后半年再降为一成半,经再三表示让步有限。最后双方的NancyWang和DoraSmith双双出席最后的谈判,最终谈判是否成功,请看:
N:Howdoyoudo,Mr.Smith!
D:Howdoyoudo,Mr.Wang!
N:Howabout15%thefirstsixmonths,andthesecondsixmonthsat12%,withaguaranteeof3000units?
D:That'salottosell,withverylowprofitmargins.
N:It'saboutthebestwecando,DoraSmith.Weneedtohammersomethingouttoday.Ifwegobackempty-handed,wemaybecomingbacktoyousoontoaskforajob.
D:OK.17%thefirstsixmonths,14%forthesecond?
N:Good.Let'sironouttheremainingdetails.Whendoyouwanttotakedelivery?
D:We'dlikeyoutoexecutethefirstorderbythe31st.
N:Letmerunthroughthisagain:thefirstshipmentfor1500units,tobedeliveredin27days,bythe31st.
D:Right.Wecouldn'thandlemuchlargershipments.
N:Fine.ButI'dpreferthefirstshipmenttobe1000units,thenext2000.The31stisquitesoon-Ican'tguarantee1500.
D:Icanagreetothat.Well,ifthere'snothingelse,Ithinkwe'vesettledeverything.
N:DoraSmith,thisdealpromisesbigreturnsforbothsides.Let'shopeit'sthebeginningofalongandprosperousrelationship.
D:OK,Let’scallittoday.
N:GoodCorporation.
商务英语实战:介绍与招待
NineSecretsofPractice(9个实战秘笈)
1、生意场上常见几乎认识新的贸易伙伴;主动介绍自己是自信的表现,也许新的商机就在眼前。
MayIintroducemyself?MynameisAllanPopefromAPEOilCompany.
让我来介绍一下自己,我叫阿伦-波普,来自APE石油公司。
2、初次见面,互表尊重与礼貌
Howdoyoudo?Pleasedtomeetyou.It’saplesuretomeetyou.
3、英美人十分重视“介绍”。通过介绍人们才能扩展交际范围。被介绍的人物必记住对方姓名,这是尊重对方的一种表现。如果对方名字是在太长,太难记,不妨请教他们如何拼法。
Howdoyouspellyourname,please?
请问,您的名字如何拼写?
4、在正式场合作自我介绍时,为了表示郑重,通常都是连名带姓,将自己的全名(fullname)
直接说出来。如:
MynameisJohnMajor.我叫约翰-梅杰。
5、多个朋友多条路,广结善缘通四海,如果你想主动认识客户的工作伙伴时,不妨大方地请客户为你引见。
IwouldliketomeetMr.Freeman,thesalesmanagerofUniversalUtensils.
我想认识一下环球器皿公司的销售部经理理弗里曼先生。
6、当被介绍给他人时,握手与微笑是最好的见面礼。
Youwouldbetterknowhowtoshakehandsproperly.That’soneofthebestchancestoshowyourconfidence.Remember:don’tshakehandslikeadesdfish.
7、拉近与陌生人的距离,增强彼此的亲切感。
I’veheardofyou.
我听说过您。
MrBlackhasmentionedyournamebefore.
布莱克先生曾提及过您。
I’vebeentoSanFranciscoseveraltimes,andI’mquiteimpressedwiththeGoldenGateBridge.
我去过旧金山好几次,对金门大桥印象很深刻。
8、在大多数英语国家里男子通常只在第一次被正式介绍是握手,或者如果他们是朋友,或者他们有段时间没见面了可能会握手。男子通常彼此不接吻,女士在第一次介绍时通常只握手,但如果某女士与另一位女士或男士成了朋友,他们可能仔打招呼时拥抱一下或在脸颊上吻一下。
9、确立共同感兴趣的话题有助于将对话继续。
Areyouinterestedingardening?
您对园艺感兴趣吗?
That’sacoincidence.Myhusbandalsolikestogofishing.
多巧啊,我先生也喜欢钓鱼